Khadim - Wash & Wear film

What if, like clothes, shoes could be washed clean everyday? With Khadim's wash-n-wear range this was possible. And who better to establish this than that stable in every Indian household - the dhobi!

Khadim - Brand Film

Irresistible - that's what their footwear promised to be. Hence the film. One of my first films, this was made while i was a trainee.

Lafarge - Concreto Campaign

Why God why? That was my first reaction when I started work on Lafarge. One more boring client. But how wrong I was! The films we created for Concreto (one of its sub brands) won us an entry into the Lurzer's TV Archive. Well, I've made many films since, but Lafarge remains my first love. Special. Dear. Unforgettable. 

Adopt a tree - Public service

This is one of those campaigns that just happen out of the blue. Sipping coffee on a Saturday afternoon and watching the raindrops dancing on the terrace. Who decides to join the fun? The plants of course. Gleefully dancing to the music of the rains. Almost like little kids. Kids? There was an idea staring me in the face begging to be turned into an appeal. I just went with the flow. 

Tea Board Of India

Ogilvy sure gave me a diverse portfolio of brands to work with. It was challenging. It was exciting. So whether I liked a category or not, whether I was familiar with it or not, ads had to happen. And much to my delight often good ones at that. Here are some I made for the Tea Board of India (when the only tea I drank was Long Island). 

Kolkata

If there's one city i love more than any other, it's Kolkata. And what i love about it most are it's many stories. They make the city what it is. These stories tug at your heart, they bring smiles and tears. They want you to know the city better. And once you do, it's sweet heartache forever.

Isabgol

One day my little niece brought me a roll of toilet paper and asked me to make a boat for her. Bingo! This ad for Isabgol was born. 

Blue & Blues

Italy! I love its wine.I love its cuisine. And I love its fashion. So what did I do when this brand came up for a pitch? Well, I brought all three elements together! We won the account but the client decided to go with nude women. Swell!

D'damas

The Hindi film industry or Bollywood cherishes quite a few delightful cliches. Designed for a jewellery brand that was launching a Bollywood collection, we let each piece of jewellery represent a cliche. So from a love triangle to rich-girl-meets-poor-boy, we captured them all. Created as a part of a workshop, this campaign was so well received that it was released by the client (with a few minor changes).

International Day for Older People

They say old age is like one's second childhood. With a little twist. We showed just that.

Khadim - Wedding Collection

One of Ogilvy Kolkata's biggest clients, Khadim's was a very active account. Tactical ads, festival ads, one good ad, range ads, another fun ad, more tactical ads, offer ads - well, this was more or less the pattern of work on the brand. Following are some of the ads I enjoyed creating for it. And yes, the local award shows seemed to enjoy them too.

This one was for their wedding collection. Henna being symbolic of Indian weddings, we married it with the new collection of footwear by the brand.

Khadim - Fliers Campaign

This one was for their range of super light footwear.

Kolkata TV - World Cup Campaign

I like sports. I mean, most of them. Except football. And as luck would have it, Soccer it was for my first sports related campaign. Having been born and brought up in Kolkata I knew emotions ran deep in the city where football was concerned. And as like most other sports, every person had their own God, and their own favourite teams. Picking a school for your child could lead to healthy debates, but when it came to picking a favourite team loyalties were fierce. Cricket may be India's religion but Kolkata's heart beats for football. 


This is just the emotion we tried to capture in this campaign. So daggers may be drawn and people may root for various teams when it came to the World Cup, but as for its coverage - nothing compared with Kolkata TV. It won us quite a few local awards. 

British Council

Small is smart - this is what British Council wanted to say for their shorter undergraduate courses. As a lover of cartoons, this came easy.

Tata Steel - steeljunction

One of the first big campaigns of my career. It was done for an arm of TATA Steel - a store called steeljunction, that sold everything steel. It literally hit the nail on the head - both in terms of creating a buzz in the city about the new store, as well as getting me my first ABBY nomination.