Hero Honda bikes wanted to talk mileage. And they wanted to tug at emotions. Okay!
Kolkata Kolkata - Short Film
This short film was the baby of a workshop. The theme was close to our hearts and so is the film. It was chosen to be screened at the prestigious Kolkata Short Film Festival.
ESPN - Euro 2008
Soccer came back to haunt me. It was almost as if it was saying: "Bach ke kahan jaoge?" (Where will you escape?)
Social Service - Don't drink and drive
This ad was born on one of those days when for lack of work, one just goofs around. We had some Vodka, we had some petrol. And well, now we have this ad.
Sony Walkman
Sony was launching a revolutionary new product in its Walkman series. It was an edgy product for the youth of today. We decided to have some fun. Many debates and a zillion cups of coffee later were born the coolheads. A whole new world. A whole new people. For the cool new product.
Timex
What happens when your nephew forgets to run a three-legged race because he was busy talking to his partner? These ads happen!
ESPN - Tata Sky
Cricket, football, tennis or what-have-you. Most Indians love sports. So when a leading digital service provider decided to take away the one thing that binds Indians so strongly, these ads were born. The work of just a few hours (briefed at 5 in the evening, these ads had to be released the next day), these ads were meant to ruffle feathers. The client loved them but found them too controversial to be released.
ESPN - Barclays Premier League
Another soccer campaign. Well truth be told, I'd begun to enjoy these actually.
Monte Carlo - Autum Winter collection
Monte Carlo was coming out with it's new collection. We came out with this poster.
Monte Carlo - Sale
Like most girls (and some nice guys) I like shopping. New collections. Newer styles. Better brands. And what if you add to it - better bargains? Well, the game just becomes a lot more interesting and fierce. I have girlfriends who wait for sales. Who save for it. Who stand outside stores to be the first ones in. These ads are a dedication to them.
Sanctuary - Save the Tiger
Created this one fine afternoon. It got much appreciation but before we could do anything about it, a similar one sweeped the awards the following year.
Blood Donation Camp - Coca cola
Coca-Cola was organising a blood donation camp and it wanted employee participation. We created this poster for them.
Aircel - Colour SMS Campaign
To say that Aircel was an active client would be the understatement of the century. It kept us on our toes. But the good part was that it had numerous offerings which translated into numerous opportunities for us.
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